We've seen lots of interesting developments in digital marketing over the past two weeks. Here's a quick review, in case you missed anything:
Facebook launches auto-play video ads
Facebook launched the auto-play feature for user-submitted videos back in September, but this is the first time they are rolling it out to advertisers.
This is exciting news for digital marketing and social media marketing as digital video ad spending is expected to grow to nearly $10 billion by 2017. Social video advertising will be a significant driver of that growth. Social advertising capabilities and expenditures have grown exponentially in 2013 and will continue to grow.
Gmail begins caching images
In order to begin to automatically display images, Gmail is now caching images on their own secure proxy servers, instead of directly from external host servers. Our own Al Iverson talks about the implications this could have for email marketing and using Gmail for email testing.
Digg founder Kevin Rose reveals new blogging tool prototype
Kevin Rose is currently at Google Ventures as a VC, but this week he released a new concept for a blog with a video prototype.
From Mashable: "During the demo, Rose explains that the idea behind the tool is to make reading a person’s blog post more personal by giving the reader a visual of the writer in the background."
Being a content marketer, this concept was pretty interesting to me. Below is his video. I'd love to hear your thoughts as well in the comments.
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TAGS:
Facebook, Research, Social Media Marketing, Content, Branding, Strategy, Analytics, Journalism, Engagement, Google, Marketing, Social Media, Social Networks, Tools & Apps, digital marketing review, image caching, nearby tweets
Facebook launches auto-play video ads
Facebook launched the auto-play feature for user-submitted videos back in September, but this is the first time they are rolling it out to advertisers.
This is exciting news for digital marketing and social media marketing as digital video ad spending is expected to grow to nearly $10 billion by 2017. Social video advertising will be a significant driver of that growth. Social advertising capabilities and expenditures have grown exponentially in 2013 and will continue to grow.
Gmail begins caching images
In order to begin to automatically display images, Gmail is now caching images on their own secure proxy servers, instead of directly from external host servers. Our own Al Iverson talks about the implications this could have for email marketing and using Gmail for email testing.
Digg founder Kevin Rose reveals new blogging tool prototype
Kevin Rose is currently at Google Ventures as a VC, but this week he released a new concept for a blog with a video prototype.
From Mashable: "During the demo, Rose explains that the idea behind the tool is to make reading a person’s blog post more personal by giving the reader a visual of the writer in the background."
Being a content marketer, this concept was pretty interesting to me. Below is his video. I'd love to hear your thoughts as well in the comments.
..................................................................................................................................................................
TAGS:
Facebook, Research, Social Media Marketing, Content, Branding, Strategy, Analytics, Journalism, Engagement, Google, Marketing, Social Media, Social Networks, Tools & Apps, digital marketing review, image caching, nearby tweets
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