The Benefits of Quality Content and Genuine Social Engagement

TAGS:Best Practices, Facebook, Social Media Marketing, Content, Strategy, Community Management, Twitter, Blogging, Community, Engagement, Google, SEO, Social Media, Social Networks

With every algorithm update, Google is making SEO more and more complex. The company has expressed its desire to improve the quality of their search results, filtering out spammers and content of lower relevance — but how that ‘relevance’ is determined is becoming increasingly difficult to understand to a definitive degree. The elements that are regularly highlighted by Google are ‘quality content’ and ‘genuine engagement’.

How to Set Goals When You're Feeling Stuck

With the New Year upon us, it’s goal-setting season. But how do you set goals when you’re feeling stuck?

I was in this situation a few years ago. After selling my first business and rewarding myself with an amazing year of travel, I returned with no home, no job, and no clear sense of what I wanted to do next. I felt lost. After years of annual SMART goals that I pinned on my bureau, I couldn’t figure out how to direct myself. It felt like a special version of hell for Type A people. I couldn’t plan my way through it.

Indian IT: Wake up and smell the opportunity

The same advances that are changing the IT landscape are also creating new opportunities, says Vivek Wadhwa, fellow at Stanford Law School and director of research at Duke University...

A few years ago, Wall Street Journal and Forbes published articles predicting the demise of Indian IT. I responded with an article that they were dead wrong. I said that the outsourcing market had a long way to go before IT peaked; rising salaries and attrition rates were not a cause for long-term concern; and Indian IT would soon become a $100 billion industry. It did.

Why more teens are quitting Facebook

Teenagers are turning their back on Facebook 'in their droves' and switching to simpler social networks and messaging apps, new research has found. Not only are 16-18 year olds moving on to rivals such as Snapchat, Whatsapp and evenTwitter, teens are embarrassed to be so much as associated with Facebook, as their parents adopt the network, researchers said.

"Where once parents worried about their children joining Facebook, the children now say it is their family that insists they stay there to post about their lives," said Daniel Miller, a professor of Anthropology at University College London, who works on the Global Social Media Impact Study.

Tech rewind 2013

Here is a glimpse of hottest tech events of 2013....

The world goes FullHD
Almost everyone and their uncle was either launching or buying products with high-definition displays. In 2013, manufacturers managed to convince buyers that they weren't seeing right if they weren't seeing things in full HD.

Samsung, LG, Lenovo, Sony - all launched pixel-packing smartphones; tablets such as Nexus 7, Kindle Fire 8.9 and the new iPads also boasted of high-density screens. Indian brands Micromax and Spice jumped onto the bandwagon too.

Video games from 1970s revived on internet

For those old enough to remember console games like " Asteroids" or "Red Baron," from the 1970s and 1980s: the games are back.

The Internet Archive this week launched its "Console Living Room," offering browser emulations of pre-internet era video gameswhich used to be played on consoles from firms like Atari, Coleco or Magnavox.

"For a generation of children, the most excitingpart of a Christmas morning was discovering a large box under the tree, ripping it apart, and looking at an exciting, colorful box promising endless video games. At home! Right in your living room!," said Jason Scott of the Internet Archive in a blog post.

Google: Govt request to remove content worrying

Search engine giant Google has raised concerns about consistent demands by governments and law enforcement agencies across the world to remove content that is critical of them.

The US-based firm, which offers services like search, email, ads and mapping, said over the last four years, "one worrying trend has remained consistent: governments continue to ask us to remove political content".

The company regularly receives requests from governments and courts around the world to hand over user data.